Building Your Brand

Apronology Spring '12

In my little corner of the world the new year has started with a bang with 2 magazine features that surpassed any expectations or even dreams. When I heard from Beth Livesay Editor of Apronology that one of my designs was going to be featured I was thrilled but to hear I got the cover made my heart sing.

And there was this amazing gift, to be featured as one of Romantic Home's Magazines "The Romantics". There aren't words to describe how blessed I am. 

Working hard and having your efforts validated is priceless. 

As a business owner I have found it is of utmost importance that you lay your ground work so you are always prepared, like a good Girl Scout, for what is around the corner. Dont wait for the phone to ring to whip your website, products, etc. into shape. You never know who may be looking at your product or service and wanting to promote you in some manner but thinks you are not quite ready. Those missed opportunities can be lost forever.

Another thing Ive learned is PR doesn't necessarily translate into sales. It does heighten awareness about your business which does ultimately bring in more sales but even more importantly is serves as establishing credibility. Credibility in business is everything! When you hear about a person, product or service and want to know more you will undoubtedly Google the name. What happens if you cant find any information, you move on. So be absolutely sure you have laid your ground work so when an opportunity comes along you can be found and have a credible reputation.